Selected Ad works
Mayoral
Intimina
Balay
Domino’s Pizza
Orchard Thieves
Illustration
Digital
Mural
Design
Book design
Branding
About me
Contact
Balay desired a new campaign that would boost their brand as a leader in the market in terms of quality, transparency, and technical service. The challenge of achieving all these requirements was not small, on top of that, coming up with a catchy concept that people would remember and identify.
That's how 'I Have a Friend at Balay' was born, an all encompassing campaign wherein the company's own employees, along with their real friends, take center stage in the campaign. Because, in the end, if you trust someone, they are a friend, and that's the ultimate goal, for people to see Balay as a trustworthy brand.