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Ladrón de Manzanas (Heineken) launched a new special edition bottle for Christmas. It comes in a much larger vessel , similar to champagne bottles or sparkling beverages typically used for toasts. However, if there's one advantage to Ladrón de Manzanas, it's that you can enjoy it at any time. This is the origin of the tagline 'toast to what no one else toasts to.' It is a creative concept that ranges from serious toasts to absurd toasts, such as these: